Introduction To Marketing Concepts

Introduction To Marketing Concepts

The majority of his experience lies within the legal and financial spaces. For nearly 12 years, David worked for Matthew Bender & Co., a subdivision of legal publisher LexisNexis. There, he held several hats, including manager of research and development, programmer analyst, and senior copy editor. In addition to fact-checking for The Balance, he produces videography and photography, and also writes fiction. While the words used may be different, it is obvious that all marketing activity is about the customer, focused at acquiring them and retaining them. Few, if any, tactics or channels drive more traffic on average than search engine optimization.


You just took the most heroic step of your life to launch a startup. You must be worried if your nascent startup can withstand the vibrant and swiftly changing market. Consistent signups, a vast audience base, and convertible leads are all you need for… It is, after all, a discipline that relates to delivering value to the customer.

Masters Degree In Business Marketing

Nowadays, we can just go to the Ikea store and pick something up. Better yet, we can see the inventory online and make a purchase without leaving the house. That means the owner of the website receives a commission every time someone clicks that link or buys something via that link.


Every marketing plan will most likely produce several marketing strategies as part of the broader plan. The marketing concept is the strategy that firms implement to satisfy customers’ needs, increase sales, maximize profit, and beat the competition. There are 5 marketing concepts that organizations adopt and execute. These are; production concept, product concept, selling concept, marketing concept, and societal marketing concept. Every successful business has a story of its marketing strategies.

This concept assumes that customers are likelier to be loyal when the product meets all their expectations and so, the business strives to offer innovative products consistently. Few digital marketing tactics drive more traffic than search engine optimization. It encompasses tons of different disciplines, strategies, and tactics. As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas .

Building A Pipeline Of Potential Marketing Leaders With A Focus On Diversity

Now, the term “marketing” is something that may not come to mind when you’re asking an average Joe. In a nutshell, marketing is the action of selling products or services via advertising, promotion or by conducting market research. One of the smartest things a small business owner can do is take the time to develop a marketing plan.

What Is Marketing? Marketing Definitions

Print, radio, and television campaigns are types of advertising, as are direct mail, email, and internet marketing. If you have a website, it should beoptimized for searchto help customers find it through search engines like Google, Yahoo! Newsletters, press releases, and articles are also forms of marketing used to capture leads and generate sales. If the objective of your business is to sell more products or services, then marketing is what helps you achieve that goal. Refers to all the marketing activities that promote brand awareness. Promotion can be focused on a brand or a single product or service.

What the overarching framework will look like depends on numerous factors, including your industry, sales cycle and product or service. When tracking this, you should look at not only how your main point of contact feels about your product or service but also how that sentiment trickles down to the rest of their company. Customer service is assisting your customers with the offering they bought from you and ensuring it’s meeting their needs. Customer service can be thought of as a proactive version of customer support. It’s outreach meant to provide customers with value before your customers need to go looking for it. It includes implementation, management and adoption of CRMs, ticket management, automated campaigns, product usage, knowledge base content and customer feedback.

Therefore, according to this law, when a company manufactures a product, it doesn’t need to promote its products; it would sell itself. When manufacturers produce low-cost products, then they follow a broad distribution strategy to reach more audiences. By targeting more people, they can boost their productivity by expanding their market. There is an end number of marketing concepts as every business has its own concept.

Let’s overview the 5 basic marketing concepts with this infographic. There are obvious reasons behind coordinating marketing functions among themselves, and the main reason is to eliminate conflict. For example, if marketing functions are not coordinated among themselves, the salesforce might heavily criticize marketing people for setting a very high sales target.

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